Dynamic Pricing: Legal considerations for UK businesses
Dynamic pricing tools are increasingly shaping how businesses set prices. Across online marketplaces, subscription services, energy providers and travel companies, automated systems adjust prices based on demand, supply and market conditions. While this can improve margins and speed up commercial decision-making, it is also attracting closer scrutiny from consumer protection regulators.
EU Commission Signals Potential DSA Breach Over TikTok’s Addictive Design
The European Commission has issued preliminary findings indicating that TikTok’s platform design may violate obligations under the EU Digital Services Act (DSA). The investigation focuses on features the Commission considers potentially addictive, including infinite scrolling, autoplay, push notifications, and the platform’s highly personalised recommender system, and whether TikTok assessed and mitigated the risks these features pose to users.
New Rules on Dispute Resolution for e-Commerce
The European consumer protection landscape is undergoing significant change. Following the discontinuation of the European Online Dispute Resolution (ODR) Platform and the introduction of the updated ADR Directive (Directive 2025/2647), online businesses serving EU consumers face new legal obligations and opportunities to manage disputes.
The EU withdrawal button is coming: new rules and what retailers must change
To strengthen protections for consumers buying online, the EU has introduced new requirements that make it simpler to cancel (withdraw from) online consumer contracts. This arises from the requirements of Directive (EU) 2023/2673, and its key change is a mandatory electronic withdrawal feature, or a “withdrawal button”.
Price transparency under the DMCCA: key takeaways for businesses
The Competition and Markets Authority (CMA) has finalised its price transparency guidance under the Digital Markets, Competition and Consumers Act 2024 (DMCCA) and updated its guidance on unfair commercial practices (UCPs) to reflect the new rules.
CMA launches major consumer-protection drive focused on online pricing practices
Since April, the CMA has been carrying out a sector-wide review of pricing transparency, examining how more than 400 businesses across 19 industries present prices, promotions and fees to consumers. Building on this work, the regulator has now opened investigations into a series of practices it views as presenting the greatest risk to consumers.
Black Friday to Christmas: Key EU Legal Rules for Online Promotions
With Black Friday, Cyber Monday, and Christmas sales approaching, online businesses can expect increased customer activity. These periods offer strong sales opportunities, but they also bring additional legal obligations.
The Online Safety Act and the Digital Services Act: A Comparative Overview for Online Platforms
As online platforms continue to shape our social, commercial and cultural lives, governments are tightening their oversight of digital services. The UK’s Online Safety Act 2023 (OSA) and the EU’s Digital Services Act (DSA) are two landmark legislative frameworks that share a common objective: to make the internet safer and more accountable.
Online Safety Act in Action: Ofcom Targets Platforms Failing to Block Child Abuse Material
The UK’s communications regulator, Ofcom, has taken further enforcement action under the Online Safety Act (OSA), showing how it plans to respond to child sexual abuse material (CSAM) and impose financial penalties on non-compliant service providers.